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廣泛的說，杭州漫畫制作廣告是指在廣告中全部或部分運(yùn)用漫畫或動(dòng)畫表現(xiàn)手法，是動(dòng)漫技術(shù)在現(xiàn)代廣告中的綜合運(yùn)用。而從狹義上講，動(dòng)漫廣告是廣告創(chuàng)作中的一個(gè)新穎技術(shù)。它融合了電腦技術(shù)，充分發(fā)揮作者的想象力，以二維Flash、三維、四格漫畫、動(dòng)漫形象設(shè)計(jì)為主要媒介，通過情景的演繹，實(shí)現(xiàn)生活中沒有或無(wú)法看見的現(xiàn)象得到完美表現(xiàn)，增強(qiáng)了廣告的觀賞性同時(shí)，也加強(qiáng)了廣告的宣傳效果。

NO.1
作為一種新的流行文化形態(tài)，動(dòng)漫具有輕松、青春、時(shí)尚等現(xiàn)代特色，這給容易顯得枯燥嚴(yán)肅的公益類廣告帶來了全新面貌。As a new form of pop culture, animation has a relaxed, youthful, fashion and other modern features, this easy to seem dry to the serious public appearance brought a new type of advertisements.

NO.2
杭州動(dòng)畫設(shè)計(jì)廣告是利用動(dòng)畫的形式進(jìn)行創(chuàng)作的廣告，它具有藝術(shù)夸張性、體積小、成本低等特點(diǎn)。杭州動(dòng)畫設(shè)計(jì)越來越廣泛的受群眾歡迎，動(dòng)畫技術(shù)的飛速發(fā)展使得動(dòng)畫廣告擁有強(qiáng)大的市場(chǎng)潛力。
Animated ads are created using the animation in the form of advertising, it has the art of exaggeration, small size and low cost. Animation more widely welcomed by the masses, making the rapid development of animation animated ads have a strong market potential .

NO.3
它超越了膠片拍攝的束縛，在激發(fā)觀眾興趣、感染觀眾情緒以及傳播廣告信息方面顯示了不凡的功能。可以說，動(dòng)漫廣告的出現(xiàn)，既能拓寬動(dòng)漫創(chuàng)意的視野，也增強(qiáng)了廣告的觀賞性。
It goes beyond the shackles of shooting film, interest in stimulating the audience, the audience mood and the dissemination of the infection has demonstrated the extraordinary advertising information function. Can be said that the emergence of animation ads, both broaden the horizons of creative animation, but also enhances the viewing of ads.

NO.4
“動(dòng)漫”在今天變得越來越吸引眼球，而動(dòng)漫與廣告結(jié)合的產(chǎn)物——?jiǎng)勇V告，也正在顯示出越來越大的魅力。
"animation" in today's increasingly attract attention, but the product of combination of animation and advertising -animation ads, also is showing more and more charm.

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